As most of the readers of my blog know, as do my Facebook friends, I spend a lot of time sharing pictures of cats and links to articles that make me generally annoyed. (I like the cat pictures--it is the articles that annoy me--in fact, I LOVE cat pictures.) And being a writer, I am generally curious about why certain articles and trends light up the internet.
Contagious--Why Things Catch On (by Jonah Berger) is one attempt to explain why certain things on the internet and elsewhere go viral. It is not the only attempt that I have encountered, but it is the first that I have read by an actual Ph.D. who has conducted research on the subject.
Berger starts off the book with the story of Barclay Prime's hundred-dollar cheesesteak (the brainchild of Howard Wein), something that I never heard of before. Yes, I said, hundred-dollar cheesesteak. Exactly the type of item that I would have been curious about when I was still in the restaurant business...and let's be honest, I am still curious about such things. Berger hooked me with an interesting story, and kept me interested though-out the rest of the book.
I learned a lot about marketing from this book. I am not sure if I can make any of it work for me; let's be honest, I am not great when it comes to marketing (an advertising major, I am not). On the other hand, the book does give me hope that a certain project that I am involved in (yes, the farting monkey project) might have viral potential.
I give this book five stars. And I am keeping the book for my own personal library.
[Disclosure: The book used for this review was given to me by the good people at Simon & Schuster, a result of a GoodReads First Reads contest that I entered--thank you Simon & Schuster and Professor Jonah Berger of the University of Pennsylvania.]